"ability to speak in the voice of your audience."
The foundation of our work is built on understanding your business, the environment in which your marketing and/or communications
will live (or die, without the right plan) and the goals you want to achieve today and tomorrow.
We believe lots of things in the marketing process are important but none more so than being able to speak in the voice of your target market or audience - this is something we do well. We work with your team, your organizational and marketing leaders, or project managers to understand that market, we conduct and absorb the research to deepen that understanding to achieve your goals, develop the messages you need to communicate and the creative concepts to support new positioning, campaign, issue or product.
While we continue to expand into new sectors each year, we have built specific expertise in: manufacturing, services, information technology, biosciences, health, education, eco-efficiency, health promotion, government and not-for-profit.
We offer services in five main areas:
- marketing strategy;
- marketing communications;
- creative services including print, web and digital media design and production;
- workshops and training; and
- business consulting.
Alidade also now offers what we call: "the virtual internal marketing manager" -- a service developed as a result of client need.
Contact us to learn more about our project work.