What makes us different?
Alidade knows the news media, and how it works. We understand that the media is not a monolith, but a complex
collective of diverse outlets, personalities and businesses. Alidade has developed a media training program that,
first and foremost, protects the credibility of the organization and its spokespeople. Based on decades of
first-hand experience, our media training method rejects the shop-worn "stay on message at all costs" formula,
in favour of methodology that will train spokespeople to engage media effectively, leaving, not only the
journalist, but ultimately his/her audience with the sense that the spokesperson and by extension the
organization is thoughtful, relevant, open and above all credible.
Alidade Marketing has drawn on a broad array of experience and research materials to develop the most comprehensive program of media training and media relations available. The firm's strategic counsel, Jim Vibert, a former journalist with more than 20 years experience in strategic media relations, developed the program and we customize its application to your specific needs and your company's issues.
We include enough media relations theory so that the identified staff person can communicate effectively with those under his or her leadership so that practical processes for ongoing, beneficial media relations activities can be established within the organization.
The program has been designed to offer the most critical information in the shortest amount of time. Our program design offers the following benefits:
- Built as a series of modules, the program provides the basics, the theory and practice of the techniques required to remain in control of all media opportunities.
- Can be delivered to not only train the key spokesperson who needs more in-depth understanding and practice, but can include the larger employee group who have the need to attain a certain level of knowledge and understanding.
- Accommodates your pressing and often unpredictable work schedule and/or communications needs.
- Built so that, if necessary, we can deviate from the work plan schedule to provide advice, support or training for a specific opportunity.