Julia Watt, BPR, MBA
Vice President and Creative Lead
"I figure with a "real job" you get to do what you are really good at 50% of the time, what you're average at about 30% and what you abhor the other 20%.
"At Alidade, I am able to rewrite that equation. Not because I'm a mathematical genius (although I actually am pretty adept with the ol' number line) but because I get to do what I excel at 100% of the time, meaning that there is no time left to do that other stuff.
"How is this possible? Two reasons. First, we pick clients for whom we know we can provide outstanding results. And outstanding results only come from people who are doing what they're great at. Second, the Alidade team is strategically comprised of people whose skill sets are seamlessly complementary and build on each person's strength.
"Jealous?"